Beverly Gutierrez

Business

From Data to Decision: The Future of Media Mix Measurement in India

In 2025, India's marketing landscape is undergoing a significant transformation. As digital adoption soars and consumer behaviour evolves, the need for precise, data-driven media mix measurement has never been more critical. This article delves into the future of media mix...

Business

Can crypto business solutions streamline supply chains?

Blockchain technology offers unprecedented transparency and efficiency improvements for global supply chains struggling with complexity, documentation challenges, and coordination problems. Cryptographic verification, smart contracts, and distributed ledgers address fundamental friction points that traditional systems cannot resolve through incremental improvement. These...

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